We are dedicated to nourishing, reimagining, and advancing local communities.
In collaboration with local nonprofit partners and our neighbors, our goal is to create meaningful and coordinated initiatives that support and strengthen our communities.
2024 impact
$1,000,000+
donated
49
nonprofits supported
370+
employee volunteer hours
$1,000,000+
donated
45
nonprofits supported
370+
employee volunteer hours
“The power of Wills Group, Dash In, and Splash In, is in our multifaceted and holistic path to community engagement. We’re a united force.
By combining the lived experiences of our neighbors with our flexible resources, we realize our vision to create stronger communities.”
Julian B. (Blackie) Wills
President and CEO, Wills Group
Our areas of focus
Our areas of focus
Our areas of focus
Enabling new pathways
through new initiatives
For nearly 100 years, we have supported our neighbors and the local communities where we live and operate.
As we grow, so does our commitment to children and families and the environment we all share, leveraging the resources and expertise of our companies and lines of business. Our Dash In stores are the foundation for our work to nourish families and reimagine outdoor spaces, and our Splash In car washes are the foundation for our new initiative focused on water revitalization – Advancing Waterways and Watersheds.
United by
one vision
Our path to community engagement is rooted in deep relationships, both between our companies and partners and, increasingly, among the partners themselves. We regularly leverage nonprofit, business, and team member relationships to broker collaboration, share resources, and inspire change.
Giving through hands, hearts and hours
Giving through hands,
hearts and hours
Our team members are “all in” on community engagement. Our Wills Group, Dash In, and Splash In company footprint reaches across the Mid-Atlantic region, and so do our dollars and community engagement volunteerism.
“It’s awesome to see our teams get involved, get their knees dirty, get their hands dirty, and make it happen.”
Sidney Maffett
Delaware Area Manager at Dash In
“It’s awesome to see our teams get involved, get their knees dirty, get their hands dirty, and make it happen.”
Sidney Maffet
Dash in Area Manager for Delaware
Our community engagement partners
Our impact would not be possible without strong partnerships working in communities every day to keep Lives in Motion.*
*Wills Group, Dash In, and Splash In partners are listed above; an additional 30 nonprofits were supported in 2024.
2024 Community Engagement Report
Our community engagement team members
Thank you to our incredible team members who are instrumental in bringing our shared vision for community engagement to life.
Community Leadership Team
- Blackie Wills (Co-Chair)
- Rayma Alexander (Co-Chair)
- Brittany Cavanaugh
- Ken Halperin
- Mark Oliver
- Sidney Maffett
- Aaron Mace
- Anecia Smith
- Jim Tisack
- Clara Willey
- Joe Wills
- Michele Wills
Community Impact Committee
- Clara Willey (Co-Chair)
- Sidney Maffett (Co-Chair)
- Patrick Doyle
- Brandon Fisher
- Allison Harris
- Latonya Oliver
- Monica Payne
- Kim Purdy
- Rebecca Rodriquez
- Robert Swaninger
Community Events Committee
- Anecia Smith (Co-Chair)
- Jim Tisack (Co-Chair)
- Scott Barrett
- Brittany Blair
- Josh Campbell
- Bruce Carlettini
- Brian Chase
- Peter Frattarola
- Alaina Hinds
- Christina Hook
- Julie Rieman
- Greg Warner
Match Campaign Committee Committee
- Aaron Mace (Chair)
- Cheryl Etchison
- Eric Pullett
- Arden Waldow
- Karen Zamostny