Our philosophy & values.

Lives in Motion is how we express our purpose. Every interaction is an opportunity to help people move forward toward their goals and dreams. We exist to solve people’s problems and we strive to go beyond their immediate needs to deliver a rewarding experience every time.

Our vision.

We believe that our success as a company lies in the depth and durability of our relationships with the employees, partners, customers, and communities we serve.
Our long-term goal is to build and sustain positive, mutually beneficial relationships that leave all who interact with us feeling engaged, energized, and inspired.

Our values.


We are excited about our businesses, our work, and our results, always delivering on customer needs.


We operate with the highest ethical standards in mind, always aiming to do what’s right.


We embrace the uniqueness of individuals and support equal opportunities and belonging for all.


We deliver on our commitments, every time.


We always place team goals ahead of personal goals.


We seek to grow personally and professionally to meet our customers’ needs, as well as our own.


We trust our employees to take intelligent risks, rewarding for positive results and not penalizing for negative outcomes.

Diversity, Equity, & Inclusion Statement & Promise

Diversity, equity, and inclusion are key enablers to our business strategy and operating priorities. At the Wills Group and our family of businesses, including Dash In convenience stores, Splash In ECO Car Wash, and SMO Motor Fuels, diversity and inclusion are core to achieving our mission of being the preferred choice for employees, customers, and business partners in our chosen markets and geographies.

Our teams reflect the diverse communities we serve. We embrace the uniqueness of individuals and support equitable opportunities and belonging for all, leveraging employee voices in our business processes to deliver products, services, and experiences that exceed our customers’ expectations.

Interested in working with the Wills Group?